Payday Power has recently launched it’s new website design after months of design tweaks and user feedback testing.
Payday Power has been providing payday loans to working people in the UK since 2008. The payday product is relatively new to the UK as a financial product and interest in these loans has been rising since they arrived in the UK from the USA a few years ago. Payday loans are small short term loans, taken out for a week or two which then are repaid on the borrowers next pay date. They have been designed to be used primarily as a short term fix to short term financial problems and emergencies such as an unforeseen bill or other financial obligation and not to be used by people with more serious long term problems.
View the New Website Design here
The new website design aims to make the product as simple and straightforward as possible for users, so that they can get their money as quickly as possible. During the testing period many issues were raised by users not just on the ‘old’ website by also with a number of competitor’s websites. Julian the creative director informs us that “Feedback ranged from not knowing if customers could qualify before they applied, customers not knowing how to find out how much their loan would cost them to understanding what would happen when at each stage of the application process. We have addressed all these issues and early results show it is all working smoothly with not a single error being reported – as yet!”.
View the simple & streamlined application form here.
A ‘report an error’ button has also been added to the site so that problems can be addressed and fixed as quickly as possible. Michael the marketing director says “It’s not just the front end visuals of the website that have been given a facelift, the backend – the decision engine – has also been upgraded which means for customers that not only will they have a better chance of getting a loan with us, but if their application fails, we can intelligently inform them why and suggest possible answers. We found that many more people would get their application accepted with a little feedback along the way.”
Payday Power would also like to know what you think of the new website. Leave feedback below:
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